Privacy Policy

1Who We Are and What This Policy Covers

1.1The data controller responsible for your personal data is Guangzhou Leke VR Technology Co., Ltd., Room 601, Building A Jisheng Vanke, Panyu District, Guangzhou, Guangdong, China.

1.2This Policy covers personal data processed through lekevrexport.com, our enquiry and contact forms, our email and WhatsApp business channels, and our international advertising and analytics tools. It does not cover any third-party website we link to, or the data practices of a distributor acting independently of us.

1.3Our main business is the manufacture and export of commercial VR and MR equipment to venue operators. The personal data we hold is overwhelmingly business contact data — the details a professional gives us when evaluating a project.

1.4We do not have an establishment in the European Economic Area or the United Kingdom. Where the appointment of a representative is required under Article 27 GDPR or the equivalent UK provision, we will appoint one and publish its contact details in this section.

2Business Customers Only

2.1lekevrexport.com is a trade website for business customers. We do not knowingly market to, sell to, or process the personal data of private consumers, and we do not profile children.

2.2Where you contact us in a professional capacity, our processing is normally based on our legitimate interests in responding to a business enquiry and managing a commercial relationship, rather than on any consumer relationship.

2.3No consumer sign-up. We do not operate an account, subscription or membership system for individuals, we do not market to private households, and we do not knowingly collect personal data from anyone under 18. Our equipment is operated by commercial venues, and personal data collected from guests at the point of sale — ticket records, waivers or CCTV, for example — is controlled by that venue, not by LEKE VR. If you believe a minor has sent us personal data through one of our forms, write to metaverse@lekevr.com and we will delete it.

3Personal Data We Collect

3.1We collect only what we need to answer your enquiry, prepare a proposal for your project and provide after-sales support. We do not ask for and do not intentionally store payment card numbers or government identification numbers.

3.2Sensitive data. We do not seek to collect special category data, biometric data, health data or precise real-time location data. If you send such information to us voluntarily and unprompted, we will delete it unless we are legally required to keep it.

3.3Where you provide another person’s details — for example a colleague’s email address or a site address for a CAD drawing — you confirm that you are authorised to share that information with us.

4How We Collect Your Data

4.1Directly from you — when you submit an enquiry form, email our export team, message us on WhatsApp, request a catalogue or CAD layout, request a quotation, negotiate an order, or contact after-sales support.

4.2Automatically — when you browse the website, our server logs and analytics tools record the technical and usage data described in section 3.

4.3From advertising platforms — when you arrive through a paid advertisement, the platform tells us that a click occurred, together with aggregate campaign and conversion information. We do not receive your browsing history from those platforms.

4.4From third parties and public sources — occasionally we combine your enquiry with publicly available business information, such as your company’s website, to understand your project better. We do not purchase consumer marketing lists or data broker files.

5Why We Process Your Data & Our Legal Bases

5.1We process personal data for the purposes set out below. Where the GDPR or UK GDPR applies, the corresponding legal basis is shown in the right-hand column. Where “legitimate interests” is relied on, those interests are the operation of our business-to-business sales, the promotion of our products to trade buyers, and the security of our systems — always balanced against your rights.

5.2Direct marketing. We send catalogues and product or exhibition updates to professional contacts who have enquired with us. You can stop this at any time by replying to any message, or by emailing us — we will action the request promptly and always within 30 days. We do not run consumer mailing lists.

5.3We do not use your data for automated decision-making that produces legal or similarly significant effects. See section 15.

6Cookies, Analytics and Advertising

6.1Our website uses cookies and similar technologies (including pixels and local storage) to keep the site working, to understand how it is used, and to measure and target our international advertising.

6.2Analytics and advertising cookies are only placed where your local law requires consent and where you have given it. Our pages load these tags through Google Consent Mode, so that they do not set advertising identifiers before your choice is recorded, and so that a refusal is passed on to the advertising platform.

6.3You can also control cookies independently of our banner through your browser settings. Blocking strictly necessary cookies may stop parts of the site, including the enquiry form, from working.

7Your Cookie Choices and Consent

7.1When you first visit, a cookie notice appears at the bottom of the page with Accept and Decline options. Your choice is remembered on your device.

7.2If you decline, we still serve the site and you can still submit an enquiry — only analytics and advertising cookies are withheld.

7.3You can change your mind at any time: clear the site cookies in your browser and the notice will appear again, or use the browser-level controls described in section 6.3. Where you have consented, you may withdraw that consent at any time with future effect.

7.4To opt out of personalised advertising across websites, you can use the platform controls offered by Google and the industry opt-out pages in your region. Opting out of personalised advertising does not remove advertising; it makes it less relevant.

8Who We Share Personal Data With

8.1We do not sell your personal data. We do not trade, rent or barter it, and we do not share it with data brokers.

8.2We share personal data only with the categories of recipient listed below, and only to the extent needed for the purpose set out in section 5.

8.3Where a processor handles data on our behalf, we use a written contract that restricts it to our instructions and requires appropriate security. A current list of our principal sub-processors is available on request from metaverse@lekevr.com.

8.4We do not share your details with other venue operators, distributors or manufacturers for their own marketing.

9International Data Transfers

9.1We are based in Guangzhou, China, and our team accesses enquiry data there. Our providers also operate infrastructure in other regions. This means that if you contact us from the EEA, the UK, Switzerland or another jurisdiction with transfer restrictions, your personal data will be transferred to and processed in China and possibly in other countries where our providers operate.

9.2Where a restricted transfer takes place, we rely on an appropriate transfer mechanism, which may include:

• the Standard Contractual Clauses approved by the European Commission, or the UK International Data Transfer Addendum, together with a transfer risk assessment;
• the standard contract for cross-border transfer of personal information filed with the competent Chinese authority under PIPL, or a security assessment or certification where that applies;
• your explicit consent to the transfer, where that is the applicable route and you have given it; or
• any other mechanism recognised as lawful at the time of the transfer.

9.3We apply supplementary technical and organisational measures to transfers — encryption in transit and at rest, least-privilege access, role-based restrictions on who can see enquiry data, and contractual limits on government access requests.

9.4You may request a copy of the relevant transfer safeguard clauses applicable to your data by writing to metaverse@lekevr.com.

10How Long We Keep Personal Data

10.1We keep personal data only as long as we need it for the purpose it was collected for, or as long as the law requires. Our standard retention periods are:

10.2Where a retention period ends, we delete the data or irreversibly anonymise it so that it can no longer be linked to you. If you make a valid deletion request, we action it within the timescale in section 12, except for data we must keep to comply with law or to establish, exercise or defend a legal claim.

11How We Protect Personal Data

11.1We use administrative, technical and physical safeguards designed to protect personal data against accidental loss and unauthorised access, alteration or disclosure, including: encryption of data in transit over HTTPS; access control and least-privilege permissions limited by role; server-side firewalling, request filtering and rate limiting against abuse and automated spam; regular software and plugin updates; controlled and monitored backups; and internal rules on how enquiry data may be exported and shared.

11.2Access to enquiry data is restricted to the sales and engineering staff who need it to progress your project. We do not permit personal data to be copied to personal devices or private accounts for work purposes.

11.3No method of transmission or storage is completely secure. If a personal data breach occurs that is likely to result in a risk to your rights, we will notify the relevant authority and, where required, you, without undue delay.

12Your Privacy Rights (EEA, UK and Switzerland)

12.1Where the GDPR, UK GDPR or the Swiss FADP applies, you have the following rights in relation to your personal data:

• Right of access — to be told whether we hold your data, and to receive a copy of it and information about how we use it.
• Right to rectification — to have inaccurate or incomplete data corrected.
• Right to erasure — to have your data deleted where there is no continuing lawful reason for us to hold it.
• Right to restriction — to limit how we use your data while a question about its accuracy or our lawful basis is resolved.
• Right to object — to object to processing based on our legitimate interests, and to object at any time to the use of your data for direct marketing.
• Right to data portability — to receive the data you gave us in a structured, commonly used machine-readable format, and to have it transmitted to another controller where technically feasible.
• Right to withdraw consent — to withdraw any consent you have given at any time, without affecting the lawfulness of processing carried out before the withdrawal.
• Right not to be subject to solely automated decisions — see section 15.
• Right to lodge a complaint with a supervisory authority in your country of residence, place of work or place of the alleged infringement. If you are in the EEA, your national data protection authority can be found through the EDPB member list; in the UK, the Information Commissioner’s Office.

12.2How to exercise them. Write to metaverse@lekevr.com with the subject “Data Request”, or use our contact form. Please tell us which right you are exercising and enough about your enquiry for us to locate your records.

12.3We respond without undue delay and in any event within 30 days. If a request is complex we may extend this by a further period, and we will tell you if we do. Exercising your rights is free of charge. We may ask for information to confirm your identity where we have reasonable doubt, but we will not ask for more than is needed.

12.4Some rights are not absolute. For example, we may refuse an erasure request where we must keep contractual, tax or customs records, or where we need the data to establish or defend a claim. Where that is the case we will explain why.

13California Privacy Rights (CCPA / CPRA)

13.1If you are a California resident, the California Consumer Privacy Act as amended by the CPRA gives you additional rights. In the last twelve months we have collected the categories of personal information described in section 3 — identifiers and contact details, commercial information about your project, internet and network activity, and inferences drawn from that activity for advertising measurement.

13.2We collect these categories for the business purposes set out in section 5, and disclose them to the categories of recipient in section 8. We do not sell personal information, and we do not knowingly share it for cross-context behavioural advertising in a manner that constitutes a “sale” under the CCPA. We have not sold or shared personal information in the preceding twelve months, and we do not use or disclose sensitive personal information for purposes requiring a limitation right.

13.3Your California rights are:

• Right to know what personal information we collect, use, disclose and retain, and to request a copy of it.
• Right to delete personal information we have collected from you, subject to statutory exceptions.
• Right to correct inaccurate personal information.
• Right to opt out of the sale or sharing of personal information. Because we do not sell or share it, there is nothing to opt out of — but you can still submit a request and we will confirm our position in writing.
• Right to limit the use of sensitive personal information, which we do not collect.
• Right to non-discrimination — we will not refuse to deal with you, withdraw a quotation or vary your commercial terms because you exercised a privacy right.

13.4Submit a request to metaverse@lekevr.com with the subject “California Privacy Request”, or through our contact form. We will acknowledge within 10 business days and respond within 45 days, extendable once where reasonably necessary. An authorised agent may submit a request on your behalf with written permission.

13.5We honour Global Privacy Control (GPC) signals where our systems are able to detect them, treating a GPC signal as a request to opt out of sale or sharing. See also section 16 on third-party sites.

14Your Rights Under China’s PIPL

14.1As a company established in China, we process personal information in accordance with the Personal Information Protection Law of the People’s Republic of China (PIPL) and related regulations, in addition to any law that applies in your own country.

14.2Under PIPL you have the right to be informed, to decide on the processing of your personal information, to restrict or refuse processing, to access and copy your information, to correct or complete it, to delete it, to withdraw consent, to request an explanation of our processing rules, and to complain to a competent Chinese authority or bring a claim in a Chinese court. Where a deceased person’s close relatives exercise rights over that person’s information, we handle this in accordance with PIPL.

14.3We do not collect sensitive personal information such as biometric, medical, financial-account or precise-location data, and we do not process the personal information of children under fourteen for marketing purposes.

14.4Where personal information is transferred outside China, we implement the applicable PIPL transfer mechanism described in section 9.2 before the transfer takes place, and we require the overseas recipient to meet the protection standard set by Chinese law. If you are located in another jurisdiction, your local rights are described in sections 12 and 13.

15Automated Decisions and Profiling

15.1We do not make solely automated decisions about you that produce legal effects or similarly significantly affect you. Enquiry handling, quoting and order decisions are made by people.

15.2We do carry out limited profiling for advertising measurement: advertising platforms may group site visitors into audiences so that our campaigns reach business audiences similar to existing enquirers. This profiling happens only where consent applies, and it does not result in any decision about you individually.

15.3You can object to this profiling at any time through the cookie notice, your browser settings, or by contacting us.

16Third-Party Sites and Social Media

16.1Our site links to third-party services — including YouTube, LinkedIn, Facebook, Instagram and WhatsApp — and some product pages embed a YouTube video. We are not responsible for the privacy practices of those services. Their handling of your data is governed by their own policies, and we encourage you to read them before interacting.

16.2If you contact us through WhatsApp, the message content and your WhatsApp identifier are processed under Meta’s terms as well as this Policy. We keep business conversations for the retention period in section 10.

17Changes to This Policy

18.1We review this Policy regularly and update it when our processing, our providers or the law change. The version published on this page, with its “Last updated” date, is the current version.

18.2Where a change materially affects how we use your personal data, we will make that clear on this page and, where we hold a contact address for you, notify you by email before the change takes effect. Continuing to use the site or our services after an update means you accept the revised Policy.

18How to Contact Us

Effective date: 1 July 2026  ·  Last updated: 21 September 2026  ·  Version: 2.0  ·  Controller: Guangzhou Leke VR Technology Co., Ltd.  ·  Related document: Terms & Conditions
This Policy applies to lekevrexport.com and to personal data we process in the course of our B2B equipment business. It is published in English; any translation is provided for convenience and the English text prevails. Where a written contract with a customer contains specific data-protection terms, those terms apply to the extent of any conflict.