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Shopping Mall VR Case StudySpain | 240㎡ | Family Entertainment Zone
• 6 commercial VR attractions installed
• Mixed experience layout for families & teens
• Payback period achieved within 6–9 months
Project Background
Project Background
This project is located inside a mid-sized shopping mall in Brazil.
The main audience includes families and teenagers,
with traffic peaking on weekends and holidays.
The operator needed a layout that could stay active
even on quieter weekdays.
Client Challenges
What the Operator Was Concerned About
Before moving forward, the operator had three main concerns:
These were the exact questions discussed before the project moved forward.
Solution Logic
How the Layout Decisions Were Made
Instead of filling the space with as many machines as possible, the focus was on keeping experiences different from each other.
Instead of filling the space with as many machines as possible,
the focus was on keeping experiences different from each other.
Duplicate attractions were avoided on purpose.
In this market, freshness matters more than quantity.
Compact machines with fast turnover handled daily traffic,
while larger group-based attractions increased average spending
during peak hours.
This balance allowed the venue to stay active
without relying only on weekends.
Every placement decision was made with one question in mind:
Will this machine still be active on a quiet weekday afternoon?
Results & Current Status
Operational Results
• Stable operation after the initial adjustment phase
• Payback period reached within 6–9 months
• Strong weekend and holiday traffic driven by families and youth groups
Ongoing operation is supported through remote technical assistance,
allowing most issues to be resolved without on-site delays.
Results & Current Status
Who This Model Is For
This setup works best for operators who already have stable foot traffic, but want to improve how long visitors stay and how often they play.
- Operate inside a shopping mall or indoor entertainment venue
- Have around 200–300㎡ available for a dedicated zone
- Want a balanced return, not a short-term gamble
- This model works especially well for operators who prefer hands-on planning support, rather than managing layout and technical details on their own.
Who It May Not BeSuitable For
Instead of filling the space with as many machines as possible, the focus was on keeping experiences different from each other.
- Outdoor or temporary locations
- Spaces under 30㎡
- Venues with very low or unpredictable foot traffic
Thinking About a Similar Setup?
If you’re considering a VR zone for your own location, the most important question isn’t the equipment — it’s whether the layout fits your space and traffic.
We can help you review that before any commitment.
Global Trust Wall
Trusted by Operators Worldwide
From shopping malls to family entertainment centers, our VR installations are running in 30+ countries, serving different markets and customer groups.
Each location is different — but the goal is always the same:
stable operation and realistic returns.
Plan Your VR Space — Before You Decide
Send us your floor plan.
We’ll help you see if the space actually works.
- Free layout planning based on real machine sizes
- 3D preview to visualize your VR zone
- Honest feedback — even if the space isn’t suitable
Example of how we turn a floor plan into a workable VR layout.
